Ah well…

A few weeks back, I wrote this post about Indigo airlines. When I wrote it, I was not really expecting them to get back to me. May be it is because of what I have been seeing in this category on social media for many years – Indian airline brands are generally averse to sensitive conversations on this medium, perhaps for fear of making things bigger than what they already are. I was also not expecting them to get back to me because the damage was already done, in both instances.

So it was a pleasant surprise when a few days back, someone called me from their ‘in-house’ social media team and asked me for the name of the personnel, etc. I shared the details thanked them profusely for caring about my post. I promptly got a tweet from them asking for my contact details, which I shared. Even at this time, all I was expecting was just a mandatory closure of the loop or at best an apology of sorts. I had already moved on in any case.

But what happened next, did blow my mind! They sent me an email (below) on why they cannot refund my ticket. Wait. What??? I re-read the email again and it was true. They had indeed sent me an email on why they cannot refund my ticket!! Now I went and re-read my post. No, I have never asked for a refund anywhere. I have largely only talked about how impersonal and ‘PLASTIC’ their customer facing organization is becoming. And this email is…ah, well.

Screen Shot 2014-11-09 at 8.56.03 AM